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How will the presidential campaign help big med...
The Olympics and the U.S. presidential campaign are two major events seizing TV viewers' attention, and that means a captive audience for advertisers. How are these giant advertising campaigns helping big media's bottom line? BNN gets insight from Tuna Amobi, Media & Entertainment Analyst, S&P Capital IQ.
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How will the presidential campaign help big media's bottom line? [08-08-12 8:35 AM]
The Olympics and the U.S. presidential campaign are two major events seizing TV viewers' attention, and that means a captive audience for advertisers. How are these giant advertising campaigns helping big media's bottom line? BNN gets insight from Tuna Amobi, Media & Entertainment Analyst, S&P Capital IQ.
Date: 12-08-08
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